In this California case, PCRM, a nonprofit health-advocacy organization, filed suit for injunctive relief against Tyson alleging that the company made false and deceptive representations about chicken products that it sold to consumers in California. The complaint alleges that Tyson engaged in two advertising campaigns, which disseminated false and deceptive statements about its products in violation of Business and Professions Code section 17500. Tyson filed a motion to strike under California’s anti-SLAPP (strategic lawsuits against public participation) statute. On appeal, the Court of Appeal held that the amendment to the anti-SLAPP statute, which was enacted while the appeal was pending did not apply to actions against sellers of goods as to the representations about or promotions of those goods. Further,
by holding that Tyson was not entitled to invoke the anti-SLAPP remedy, the court stated that it did not compromise or prejudice Tyson’s right to raise First Amendment issues in defense of PCRM's suit
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